History of eHarmony eHarmony is a private company headquartered in Pasadena, California. eHarmony claims that its “patented matching technology is based on more than 35 years of empirical and clinical research on what goes into successful relationships, and it brings together singles using a scientifically-proven set of compatibility principles.”
eHarmony was officially founded in 2000 by Neil Clark Warren, Ph. The online dating site was launched in and developed by Ph.D. psychologists, led by Dr. Warren. The site was built with one venture round of $3 million and was cash flow positive within two years of launching. Investors in eHarmony include Fayez Sarofim & Co.
In 1999, eHarmony listed a survey for married couples to take in order to receive their “, the site had redesigned itself into an online dating singles matchmaking service
Before eHarmony took an online dating service direction, it was more of a website with insight into improving marriages and relationships that already existed.
In , eHarmony claimed to have 3 million members. That number grew to 4 million registered members by . Now the eHarmony registered member count is over 5 million. eHarmony also claims more marriages per match than any other online dating service. By eHarmony announced an estimated 2,0 and that number grew to more than 2,500 known , eHarmony had claimed more than 6,0. That number drastically changed when the results of a Harris Interactive study found that between , over 33,000 couples that met on eHarmony married. That’s an average of 90 a day.
Throughout its company history, eHarmony has been actively involved in television and radio advertising. During the third quarter of 2003, television advertising generated over 250,000 new eHarmony members with a return on advertising investment of 30% and growing. Based on its success in 2003, eHarmony significantly increased media spending for 2004 with new television, radio and print advertising campaigns featuring real couples in the ads.
On , eHarmony announced that it had been granted U.S. Patent No. 6,735,568 for its unique Compatibility Matching System, a method that uses data from the study of thousands of married couples to predict long-term compatibility between two people. The matching system relied upon by eHarmony is, according to the company, built upon research conducted with more than 5,000 married persons.
On ed Jaynie M. Studenmund as it’s new president and chief executive officer (effective ), replacing cofounder Greg Forgatch who previously held the position.
On , eHarmony and the State of New Jersey announced that they had settled a discrimination complaint from a gay man who claimed eHarmony wouldn’t match him with another male. You can see the Settlement Agreement here. eHarmony will now open a service for gays and lesbians called “Compatible Partners”.
eHarmony Partnerships On , eHarmony and Gannett Co., Inc., a leading international news and information company, announced a partnerhship to launch branded online personals for USA Today and Gannett’s daily newspapers.
On eHarmony announced a partnership with popular social networking site Friendster. It was announced that the two services would jointly launch a co-branded matching service that will combine eHarmony’s patented Compatibility Matching System™ with Friendster’s 13-million member community.
eHarmony members pay $ for a one-month subscription, $ for a three-month subscription, $ for a six-month subscription, and $ for an entire year of membership.
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The company has tried to target singles that are ready to settle down for life, start a serious relationship, or find their soul mate
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